Agile Software Development is a Horse
As part of the struggle of being the founding partner of a new company in the 2020s, there is the everpresent looming question of how to market yourself. This is true both of yourself as an individual - as an executive you should embody and represent at least some slice of the value of my company’s meta on LinkedIn and the whole shebang; and you need to know how to position your company in order to attract new clients and feed yourself reliably over the long term. The sales must flow.